The Foundations of Digital Marketing and E-Commerce course provides students with the essential knowledge and practical skills to thrive in today’s rapidly evolving digital marketplace. This course introduces students to key concepts of digital marketing strategies, consumer behavior, and e-commerce platforms, while also developing hands-on expertise in tools and methods widely used across industries. The priority of this class is to connect theoretical foundations with real-world applications so that students are equipped for success in both entrepreneurial and organizational settings. By the end of the quarter, students will be able to:
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Understand the core principles of digital marketing and online consumer engagement
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Apply digital marketing strategies to build brand presence and attract target audiences
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Gain practical skills in SEO, social media marketing, and paid digital campaigns
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Explore the fundamentals of e-commerce platforms and online sales strategies
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Analyze digital marketing data to inform decision-making and performance improvement
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Develop critical perspectives on digital ethics, privacy, and consumer trust in online business
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Integrate marketing strategies with e-commerce tools to design and manage effective online business models
